As with many other businesses, it's important for companies operating in the telecommunications space to build strategies for competitiveness based on the current phase of broadband adoption in their respective countries. Market Entry, Growth and Maturity Phases all have unique challenges which must be met in order to maintain business viability. For telcos endeavoring to attract initial subscribers (Market Entry) or to grow subscriber base (Growth), faster roll-out of technologies plus scalable infrastructure are both critical in establishing the market, promoting competitive pricing and increasing network capacity and coverage.

For telcos facing a saturated market (Maturity), strategies vary slightly. Telcos must marry its goal of growing and retaining subscriber database with service differentiation and pricing/marketing/bundling of service packages to increase the value they offer to subscribers. Telcos in a mature market must also adjust to decreasing revenue by moving toward lowered operations cost and lowered infrastructure cost. Increased network quality is also important to maintain reliability and reduce possible subscriber churn. Telcos can accomplish this by improving network predictive analysis, speed of network rollout to create little to no downtime, and acquisition of better technology.