Asia Pacific Telecom Operators Rate Emerson Network Power Most Reliable According
to Leading Analyst IDC

Manila, Philippines [March 3, 2010] – Emerson Network Power, a business of Emerson (NYSE:EMR) and the global leader in enabling Business-Critical Continuity™, has been recognized by Asia Pacific telecom operators as the most reliable infrastructure solutions provider according to leading analyst firm IDC.

In its report titled ‘Power Rectifier Reliability: Telco Carriers’ Perspective in Asia/Pacific’, IDC conducted in-depth interviews with 16 leading telecommunications operators from seven countries – Australia, India, Indonesia, Malaysia, Singapore, Thailand and Hong Kong – to gain insight into infrastructure reliability best practice, and to measure the relative importance of reliability, efficiency and cost.

The study found that, in the highly-competitive telco market, operators differentiate and compete on their ability to deliver high quality of service to their customers. This brings the issue of infrastructure – and specifically, in this study, power rectifiers – into sharp focus, as the reliability of these crucial infrastructure components directly impacts on the operators’ ability to deliver on their service guarantees.

The study found that reliability (24 percent) and efficiency (23 percent) were the top considerations for power rectifier purchases by all respondents, followed by cost (15 percent) and support (14 percent). Emerson Network Power rectifiers were deployed by the majority of respondents (12), followed by Delta Electronics (8) and Eltek Valere (7). In each case, Emerson Network Power rated the highest overall for reliability and efficiency compared to other brands.

“Telecom operators are under pressure to lower costs while maintaining the high availability of their systems, and in discussions with our customers in Asia, system-level reliability is a major point of differentiation for us in the market,” says [Australia-based] Ross Campbell, vice president of Emerson Network Power’s Energy Systems business in Asia.

“Importantly, the findings of the IDC report validate our approach to help customers strike a balance between reliability, efficiency and cost, and even though we have the largest install base in Asia, independent validation of our solutions against our biggest competitors will be reassuring to customers already invested with us.”

“We regularly discuss the component-level benefits of our solutions through operator outreach programs,” adds Campbell, “but the real interest is in system-based topics, where we can clearly demonstrate our ability to help our customers to increase reliability, improve energy efficiency and reduce OPEX.”

Power rectifiers are the basic building blocks of DC power systems used by the majority of the world’s telecom operators. The bigger the telco, the larger the number of DC power systems (and power rectifiers) they deploy in their network. The IDC study reported this number varied between those companies that owned more than 25,000 rectifiers, and about two-fifths of companies that owned less than 10,000.

Copies of the report can be sourced from Emerson at www.EmersonNetworkPower.com


About Emerson Network Power
Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business- Critical Continuity™ from grid to chip for telecommunication networks, data centers, health care and industrial facilities. Emerson Network Power provides innovative solutions and expertise in areas including AC and DC power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, infrastructure management, and connectivity. All solutions are supported globally by local Emerson Network Power service technicians. Learn more about Emerson Network Power products and services at
www.EmersonNetworkPower.com.

About Emerson
Emerson (NYSE:EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Emerson’s sales in fiscal 2009 were $20.9 billion. The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit
www.Emerson.com.

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